Serum

Serums are concentrated skincare products designed to deliver targeted ingredients to address specific skin concerns.

Unlike a basic moisturiser, a serum is often selected according to what you are trying to improve or maintain, such as pigmentation, acne, dehydration, sensitivity, texture or visible signs of ageing.

Because serums can contain highly active ingredients, choosing the right one is important.

More active does not always mean better.

The right serum is the one that provides the appropriate level of activity for your skin without compromising its barrier.

What should you look for?

Depending on your concern, different ingredients may be appropriate:

Pigmentation & uneven tone
Ingredients such as niacinamide, vitamin C and other pigment-targeting actives may help improve the appearance of uneven skin tone.

Acne & congestion
Ingredients such as salicylic acid or retinoids may be incorporated into appropriate acne-focused routines.

Dehydration
Humectants such as hyaluronic acid can help improve the appearance of hydrated, plumper skin.

Ageing & fine lines
Evidence-based ingredients such as retinoids and certain peptides may support smoother, healthier-looking skin over time.

Our professional recommendation

Serums are where we especially recommend professional guidance.

Different brands use different delivery systems, concentrations, ingredient combinations and formulation technologies. Products within a professional range are often designed to work together as part of a structured skincare programme.

If RegimA is the range selected for your skin and it fits your budget, we recommend remaining within that system rather than choosing individual serums from several different brands.

This does not mean that products from different brands can never be combined. It means that your routine should have a strategy rather than being a collection of individual products.

If you would like to introduce another active serum, speak to your skincare professional first.

Your skin needs a plan and not a product collection.